If you ask me how to write standard SEO articles is difficult; The answer is definitely not. However, to complete excellent SEO articles is a completely different matter. And over 90% of SEO writers fail to do this on a regular basis. Why? The reason is that we do it more and more poorly and miss the most important steps or spend our time in the wrong places.

So after the SEO tutorial in the previous post, Seo Tools Group Buy will give you a checklist and the most standard SEO article writing process. More specifically, this is the SEO article writing process that we consult and discuss with many content experts.


What is standard SEO article writing?

Writing standard SEO articles is a way to produce content according to search engine optimization standards (especially Google), a core mandatory standard of SEO trends in the World that any marker or copywriter must find. understand and master.

This was true and still holds true up to now, Content is gradually dominating almost all digital marketing strategies and solutions today.

The Google search engine always solves the problem of finding quality content on the internet to display to users, among billions of billions of poor quality content. So for a standard SEO article you need to do what? In addition to serving Google, you need to optimize for users with the following thoughts that I suggest!

How to write standard SEO articles from dawn to dusk Content
With a User-centered mindset, let’s find out details about how to write SEO-standard articles in the article below right now with Seotoolsgroupbuy.com.

+ Before writing SEO articles

Instead of telling you the theory, before writing, you must research keywords and group keywords, this article will be completely different.

Answer the question: Who will read?

All types of Content are created to serve the needs of readers. Especially for Content SEO, if you can’t determine which user groups will be interested in the topic you are writing about, you have failed 50% of the time right before the start of the Ranking battle.

Ways to identify a basic reader include the following:

– What age and gender is the topic of the article for?

– The content is aimed at ordinary or luxury readers

– What will readers do if the article is good and convincing?

From there, you will choose the style of the article, the appropriate way to address it, as well as share the feelings of the readers. Because if you write an SEO article on how to fix a truck, but you’re as chatty as a 6 year old girl, it’s definitely not good!

Choose primary and secondary keywords

The eternal problem of Content SEO people is the selection of keywords. Usually there will be 2 cases that slow down the content production process:

– Too much pressure on the number of keywords and can not produce content naturally

– Choosing too sketchy keywords leads to running out of ideas

The keyword selection solution that the IT Institute recommends to you includes only the following basic steps:

– Identify 1 main keyword for each article

– Choose 3-7 extra keywords for each article (standard article is about 1000 words)

– If you have time and conditions, you should find some LSI keywords and Semantic keywords to increase the quality of the content.

Outline the main idea according to the standard structure

What is a standard structure? The answer is that there is no such thing as a standard structure. However, according to the sharing from Writing Bai Xuyen Viet, the Ma Ngoy often rely on the following two frames of articles to develop the outline:

– AIDA model article frame for SEO articles with sales purposes or Sales support content directly related to Landing Page SEO

– The article frame follows the 5W1H model for articles that introduce services or need detailed information in the form of Big Content.

But you should note that this is only a reference frame. We should not apply to our SEO article rigidly. For example, when writing a content about SEO article writing service, it can be implemented according to the following structure:

– The role of standard SEO articles in Marketing

When should you hire SEO writing services?

– Common types of SEO articles

– Where to hire SEO writing services?

It’s not too difficult, is it?

Writing standard SEO articles

Get started on your journey to producing high-quality SEO content! We will go in order from top to bottom so that you can understand the structure of a standard SEO article according to the standards of Writing Articles.

Write Meta Description

According to the statistics of Writing Bai Xuyen Viet on 300 websites in the 10 hottest fields in 2019, up to 87% of pages do not have Meta Description. And more worryingly, the confusion between Meta Description and Sapo is still too common. So many people doing SEO content still let Google cut the Sapo paragraph in the Meta article, leading to a huge drop in CTR.

If you still don’t know what Meta Description is, here it is! Meta tag is the text below the article title when the search content is displayed on Google rankings.

Meta Description in an SEO article needs to meet the following criteria:

– Length <160 characters

– Contains keywords 1-2 times

– Contains trademarks

– Should be written in the form of a question to create curiosity and easier to call to action

Content should go directly to the problem of the main keyword and let the reader know that your article will help them solve the problem.

For example, the article has the keyword “What is Content SEO”, the Meta paragraph can be written as follows:

“Are you wondering what is Content SEO? Want to learn about Content SEO? Don’t miss the following article of Seotoolsgroupbuy.com. We will help you clear your mind right away!”

Write Title – Article title

The title of the article is a decisive factor to CTR and is also a decisive identification point for the effectiveness of SEO content. A boring, unremarkable title will make all your efforts go down the river and into the East Sea.

There are some opinions that should write SEO Title different from the Title displayed in the website. However, I think this is not necessary, can be shared to create uniformity for readers. In website content, the title should be set as H1 – The main content identifier for the entire article.

A Title is considered standard SEO when it meets the following factors:

– Length < 65 characters

– Contains the main keyword

– Contains a sub-element that is appealing, shocking, and curious

– If you can give specific numbers like the top 10 or a list of 15 ways… the CTR will increase quite high

– Should not be shorter than 30 characters, because too short a row is not good, right!

– Special characters if you can insert to highlight, you should also use for seo landing pages. But absolutely do not abuse it, because it is like a stimulant; abuse is not good!

Write a paragraph Sapo

The Sapo paragraph is considered the “hat” of every SEO article, it is the opening and the place to create sympathy for the reader. If your Sapo paragraph is too boring or written off topic compared to Title, readers will not be foolish to read down the content! Never forget this, because it is the deathbed of websites that go to the top but have extremely high Bounce Rate.

There is no specific rule to write SEO standard Sapo at all, because it is personal and reflects the identity of that SEO content maker. However, we have some recommendations to help your SEO standard article writing be more optimized.

– The main keyword should be in the first paragraph and blacked out to stand out

– There should be a CTA at the end of Sapo to entice readers to continue into the content of the article below. For example, “Let’s find out details about how to write SEO articles with the IT Institute in the article right below”.

– In a website, you should write a variety of Sapo styles and diverse approaches to the problem. While SEO content still needs structure, don’t limit yourself to dry boxes. Feel free to unleash your creativity based on available SEO standards. You can refer to more ways to write Sapo here

In addition, you should also refer to the simplest and safest way to write Sapo when learning to write Content SEO. It is a Sapo passage in the direction of a preface with specific figures. For example, in this article, we have given specific numbers to convince readers to come here, it must be a great success when practicing SEO content!

Make an outline and set the available Heading

You may not know, Google relies heavily on Heading tags to identify the topic of the article. And there is also a sad fact that as of March 2020, 36% of websites do not use Heading tags in articles. The writer simply blacks out the text or even does nothing!

An article is appreciated when the content is Heading according to the appropriate stratification to clarify each content topic. How to type Heading is summarized as follows:

– If using the title as the H1 tag, the largest heading in the article content will be Heading 2 (H2)

– H3 is a child tag of H2

– H4 is a child tag of H3

– H5 is a child tag of H4

– H6 is a child tag of H5

Outline will be built with Heading tags, secondary keywords will be inserted into these tags according to the purpose of solving the problem of the main keyword. Normally, the H2s will be selected according to the 5W1H or AIDA model; and in each H2, there will be H3, H4 selected according to LSI keywords or Phantom Keyword.

Write SEO-standard content

Once we have a solid skeleton, we begin to decorate the article with the most interesting words possible. Criteria to evaluate standard SEO articles can follow each level of the writer and depend on the ability of the writer.

We usually evaluate the quality of articles based on the following general scores:

– Level 1 article: Correct information, standard structure

– Level 2 article: True and sufficient

– Level 3: True – Enough – Authentic and interesting information

– Level 4 writing: True – Enough – Authentic – Captivating with funny, unique sentences

In addition, you need to pay attention to insert the main keywords and important positions. Note: Primary keyword density is no longer a standard measure, insert organic keywords and give priority to secondary keywords.

– The main keyword should appear in the following positions: Meta, Title, Sapo, Heading, Conclusion and a few times scattered in the content. Do not constantly stuff your main keyword!

– Add LSI keywords and Phantom Keyword to the headings to increase the power of the article

Insert CTA (Call to action) into the article

An SEO article without CTAs (Calls to Action) is a failure, literally and figuratively. Simply because SEO content is created to create navigation to a product/service page, without a call to action the reader might not know what to see or what to do next; and they will leave the website.

Places where CTA can be placed in SEO articles include:

– The end of the content of the first H2

– In the middle of the article

– At the end of the article

We only recommend that you put 1-3 CTA in the article only, because too many will cause unpopularity with readers.

Write a concluding paragraph

The very deplorable disadvantage of the standard SEO article writer is “the head of the elephant and the tail of the mouse”. The articles have a grand opening, but later on, they are “open”. Especially the article has no conclusion to close the issue as well as lead the reader to the next content.

For example, after writing an article about “What is Content SEO”, we should conclude that writing SEO articles is not difficult, brothers and sisters. Go home and try to do one right away. But before you write your own, check out the advanced Content SEO optimization guide that the IT Institute provides.

This will close the issue and you can redirect the reader to another related article. This is an extremely effective way to increase Time On Site and reduce Bounce Rate.

In addition, for some articles where orders may arise or readers need to contact for further advice, you should provide contact information at the end of the article including: Hotline, Email, Address…

After writing SEO articles

After completing a small piece of work, each artist takes time to reflect on the work and correct any shortcomings if any. Writing SEO articles is an art, SEO writers are also a true artist. So don’t forget to perfect your writing!

Read it again once to check for errors

I can confirm that no SEO article is 100% complete! However, we can still reduce errors by re-reading a few times and correcting typos in our writing. Try to put yourself in the position of the reader, while watching it deliciously, you will discover that you have misspelled or typed words that are missing. At this point, you will definitely be cut off, right? So don’t forget to check your spelling!

Insert more keywords if possible

Once you’ve found and fixed all the typos, check to see if your main keyword is appearing with the correct frequency. By the standards of an SEO article, the main keyword will account for about 3% – 5% of the total amount of words in the article.

The way to check is very simple, just press Ctrl + F and then enter the main keyword and count how many keywords are present. If:

The number of keywords is too small, you should find a place to insert it, but it must be the right locations and make sure to spread the whole article.
The number of keywords is too much, please remove it.

Find and optimize image SEO

Currently, image search is becoming a trend of users and is highly appreciated by Google. If you know how to SEO images properly, you can help increase traffic to your website.

Find or take your own pictures that are relevant and relevant, creative and engaging to the article topic content
The image format to use is JPEG compressed image instead of PNG if really unnecessary
What is the most reasonable size? Actually there is no standard image size, because it depends on the layout of the website, you can refer to the current popular size 800px horizontally and vertically in the ratio 4:3, 16:9. or 1:1
Image size should not exceed 200KB/image
The image name is set by the unsigned main keyword. For example: cach-viet-bai-chuan-seo (how to write standard seo articles)
Each image should have alt tag and caption and be aligned
Absolutely do not use images bearing brands or containing information of competitors
Depending on the short length of the article, insert the number of images accordingly. Normally, under each large heading, there should be at least 1 image, on average, a 1000-word article will need at least 3 main images and 1 thumb image.

Notes to know when writing standard SEO articles

To have a standard SEO article, in the process of writing you need to pay attention to a few principles. That is:

Don’t write too long sentences

You should know that writing standard SEO articles will often not be good and vice versa, good articles will not be SEO standard. You must have encountered an annoying situation when searching for a certain product or service on Google and the results are a series of articles that are similar in both content and appearance. Usually the content from these sites will not be high and often makes the user boring.

Writing SEO articles is mainly about providing informational content, so the words should be selected words that can fully explain all the message you want to reach. Use simple sentences, know how to pause in the right place and especially be flexible in using spacing between paragraphs, avoiding the situation that the reader is confused and confused between information.

Limit the use of local words

With a country with 54 ethnic groups living together like Vietnam, surely you will not be too surprised that each region will have different ways of talking. But don’t use it for SEO articles because of that!

The reason why? The reason is because the content you write is not aimed at a certain audience in a certain place, but it is written so that anyone can read it.

If using local words, it will make readers not understand all the messages that your website wants to convey, and even lead to unnecessary misunderstandings. So please pay close attention to this issue!

Avoid the head of the elephant and the tail of the mouse

What is “elephant head and mouse tail” in SEO articles? That is, you start with one problem but end up with another. The content and information in the article are not related to each other. Once you have a problem, you need to focus on implementing and solving the problem thoroughly in a reasonable way.

There have been many cases, because the writer did not know how to paraphrase or delve into an unnecessary side issue, making the entire content of the article ambiguous and unclear. This not only reduces the quality of the article, but also makes your website underestimated by Google, affecting rankings.

Do not stick to the formula

Although when writing articles, we always have to ensure that we fully meet SEO criteria, but not so that we are too rigid, especially following it. Of course, in addition to certain standards required, you can be more flexible in how the content is presented or the article structure.

For example, instead of writing in the same way, the words are dry and rustic. Then in some cases you can add your own thoughts, feelings and views on that issue an objective way. But do not be too much, that will make it difficult for readers to believe the information you write.

Actually, how to write standard SEO articles is not as complicated as you think, what you need to do before you start is to thoroughly understand the topic. Then plan and shape for yourself a reasonable way of writing so that the main ideas are deployed in the most coherent way. If you follow the steps that I have presented above, surely making an SEO-standard article will not be too difficult!

30+ Checklist of the latest SEO standard articles 2023

Please see and refer to the latest content seo checklist from the IT Institute

Detailed checklist contentSupport tools
Check overviewUnique Content: Content is unique, not copied from other sourcesGoogle Search, Rtool, Copyscape, Small SEO tool
Spelling errorGoogle Docs, Vspell
Accurate data information, citing sources
URL OptimizationThe URL should contain the main keyword, unsignedExample: seotoolsgroupbuy.com/how-to-write-standard-seo-articles
Short URL covers the whole idea & keeps the meaning of the article
301 redirect old URLs to URLs
Optimizing TitleThe title contains the keyword with the 2nd highest search volume
Contains strong adjectives, specific numbers (prefer odd numbers)
Length: up to 65 charactersWord
Google Docs
Optimize Meta descriptionMeta contains any 1-2 SEO keywords
Length: up to 120 characters to optimize both desktop & mobile interfacesWord
Google Docs
Contains strong adjectives, CTA, covers the content of the article
Referring to the reader’s “pain point”
Optimizing Heading 1There is only one Heading 1 in the article, heading 1 must be at the beginning of the article
Length: Up to 70 charactersWord
Google Docs
Contains the 3rd highest search volume SEO keyword
Concise, attractive & cover the content in the article
Optimizing Heading 2,3,4Headings 2, 3, 4 help clarify the meaning for larger Headings
Insert the LSI keyword into the heading naturally
Optimizing the PrologueLength: up to 155 charactersWord
Google Docs
Contains the main SEO keyword in the first 100 words
Show comprehensive content of the article, write concisely and attractively
Optimizing the EndingLength: up to 150 charactersWord
Google Docs
Contains the main SEO keyword in the first 100 words
Summarize the main idea, call to action (CTA)
Image OptimizationAlt image contains keyword SEO
Name images without accents, separated by a –VD: https://seotoolsgroupbuy.com/wp-content/uploads/2023/03/Writing-Standard-Articles-SEO.gif
.jpg format, the maximum frame size of the website
The image should be full of captions
Optimize image metadata if any such as: Geotag…
Compress the image size before uploadingPhotoshop Save for Web
Insert keywordInsert keywords scattered in positions in the article
Bold keyword
Keyword density of the highest main keywordYoast SEO
SEOQuake > Density
Optimizing Internal and External linksInternal links to articles on the same topic that need to be introduced to users with anchor text containing the specific content of the article.Yoast SEO
Minimum 3 Internal links and 1 external link to related articlesYoast SEO
Readability OptimizationSplit text into several paragraphs (up to 3 sentences/paragraph)Yoast SEO
Use bullet points, lists to make the text easy to readYoast SEO


Hopefully, with the above sharing on how to do real SEO content, it will help you better understand the art of satisfying Search Engine and Search Intent. From there lay the foundation to build quality content, further build the Authority Website with overall strength and sustainability.

Frequently asked questions in SEO article writing

1/ What is seo standard article?

An SEO standard article is an article that optimizes content according to mandatory standards along with SEO techniques so that the Google search engine can understand it. At the same time, it must also meet the search needs of users.

2/ How to write standard seo website articles to the top of google

Identify readers -> Choose main keywords and secondary keywords -> Make an outline -> Proceed to write standard SEO articles (Write Meta Description, Title, Sapo, …) -> See more details in this article.

3/ How much does a standard seo article cost?

The general price for standard seo articles today ranges from about 50,000 to several million dong. The price of the article depends on the length, quality of the article, the images included in the content and the writer’s experience.

4/ Tool to check standard seo articles

Small SEO Tools, Copyscape, SEOquake, Web Developer, Yoast SEO, SEMrush SEO Writing Assistant, Duplichecker, Plagium, Spineditor… and many more.

5/ Checklist to optimize the latest SEO Standard Content

A standard SEO article needs to ensure that the rules of unique content do not duplicate copy, optimization (title, alt, heading, url, meata description, image), keyword density, article length, …