Buzz Stream Group Buy is considered the fastest-growing marketing trend in history. Making brands easily transmit messages and interact with many people at the same time, a moment.
Is a branch of Digital Marketing, Buzz Stream Group Buy (abbreviated SMM) – Social media marketing is a method of using social media channels like Facebook, Messenger, YouTube, Twitter, Instagram … to market for the Target status. Once in this way, the Marketer needs to equip him with a solid specialized platform as well as the following “collection” terminology.
Communication products Buzz Stream
Buzz Stream is the time a person can focus on an article, video without being dispersed thought.
Audience Demographics – Demographics: is the data to divide the characteristics of a group of people such as geographical position, age, gender, hobby, behavior … to determine the market segment and help the brand find Customer objects for themselves.
Audience Scale: The number of people actually participates in discussions on Social Media.
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Brand Associations – Brand association
Are the insights, feelings, or beliefs of customers about the brand, originating from customer experiences.
Brand Attributes – Brand properties: are characteristics and attributes associated with brands such as Volvo are safe; Mercedes is luxurious.
Brand Identity – Brand identity: is the outside form that customers recognize brands, including brand name, logo, slogan, apps …
Bumper AD: Advertising maximum 6s, no push-button ads.
Buzz volume Buzz Stream Group Buy
Action call: This is a brief message encouraging users to perform actions such as Buy. Thus, share posts on Social Media, Write a review, …
so, Click-Through Rate (CTR): Frequency of people who see your ads and click on that ad.
Conversion – Conversion: As a user’s actions that bring value to businesses such as purchase, email registration, call or chat with a counselor …
Conversion Rate – Conversion rate: calculated by the number of conversions divided by the total number of interactions with the trackable ad can be for a transition in the same period of time.
Digital First: is the transfer from traditional channel priority to top digital channels.
Digital Natives – Digital Native People are those born in the era of digital technology. Thus, those who are familiar and are very comfortable using these technologies.
Engagement Buzz Stream Interaction
A number of people Like, Share, click, comment on the post.
So, Ephemeral Content – Short-term content of postings, videos. Story Instagram exists longest 24 hours and will then disappear on the Internet. The time limit makes the user click immediately to avoid missing interesting news.
FEAR OF MISSING OUT (FOMO): Psychology Fear of missing something. Many businesses have taken this effect flexibly as a trick to create scarcity, urgently or create exclusive calculations for their products to attract customers.
In-Stream AD: Advertising in the stream, appears at the first 5 seconds of the video and has an ad to skip ads.
Interaction: Total interaction
Key Opinion Leaders (KOLS): As the influential people in the network community. Thus, including actors, singers, models. Comedians are well known by many people.
Celebrities – Celebrities are active in entertainment. So with a personal brand and owning a fan of 1 million or more.
Influencers – People influence
Macro-influencers – the great influence is an expert in a certain area. So, usually, the person who creates a new trend and owns from 250,000 – 1 million fans.
Thus, micro-influencers – Small influential people, have a habit of posting content related to their interests or expertise online.