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A detailed manual for Screaming Frog

Screaming Frog is a handy tool in testing and optimizing websites. However, not all SEOs are fully aware of the details of this tool. Let’s find out with SEONGON through the article below.

1. What is Screaming Frog?

Screaming Frog is an application installed on computers running Windows, MAC OS, or Linux operating systems. Help collect information such as links, images, CSS… from an SEO perspective.

This tool will help you know what a “bot” will see when crawling at a website.

The information given by Screaming Frog helps you analyze, statistic, and evaluate the website quickly. It saves you a lot of time and effort, because manually analyzing each page of a website is difficult, especially for large websites.

2. How to download and install Screaming Frog

SEONGON will detail the most critical features of Screaming Frog shortly.

First of all, please download and install according to the following instructions.

2.1. How to download Screaming Frog

  • Visit the site, download the tool here: http://www.screamingfrog.co.uk/seo-spider/

  • The website will automatically detect your operating system and allow you to download the appropriate installation file after you click the “Download” button.

  • Screaming Frog is available for operating systems: Windows, macOS, and Ubuntu.

2.2. How to install Screaming Frog

  • After downloading is complete, you or follow the steps to install Screaming Frog as if you were able to install applications normally
  • Install the comprehensive tool on your computer you need to set up before using it. This makes it convenient to scan the tool’s data.

3. Guide to using 30+ features of Screaming Frog

After completing the installation and setup of the Screaming Frog tool, you can use it right away.

Let’s find out now 30+ useful features of Screaming Frog.

3.1. Response Codes – Check your response code

At the top of the tool’s screen, click on the tab named “Response Codes.” This tab gives us all the response codes for all crawled website URLs.

To view response codes in order, click on the “Status Codes” column to sort URLs by response code number.

  • Click on the “Status Code” section to sort your response codes in order.

  • Select the “Response Codes” tab to check the response codes of all URLs

With “Response Codes”, you can check the URL redirects on your website and ensure the correct response code is being implemented on each page.

The detailed meaning of the response codes is as follows:

  • 200 [OK]: This response code means your URL is working properly.
  • 301 [Permanent Redirect]: This response code means your URL has been permanently redirected.
  • 302 [Temporary redirect]: This response code means your URL has been temporarily redirected.
  • 404 [Not found]: This response code means that your URL links to a page that doesn’t exist.
  • 500 [Server error]: With the response code of 500, you can understand that your website has a server problem such as too many visitors, .htaccess file is corrupted, or the server is incorrect.
  • Identify the problem…
  • 503 [Unavailable]: A status code when a website’s server is temporarily down.

To fix errors related to “Response Codes,” you can handle as follows:

  • “Response Codes” 301 and 302: Check that the landing page the URL is redirecting to is the appropriate landing page
  • 404 redirect code: Identify all pages with 404 error codes and redirect them to a page with related topics or content.
  • 500, 503, or 5xx response codes, check the website’s server and make sure there is nothing wrong with it.

If you want to export the data and download it in a different format with all redirection errors, you can do as the following steps:

Step 1: Select the data you want to export in the “Filter” section.

Step 2: Select “Export” to export the data you have chosen

After fixing all pages with redirects and errors, your website’s user experience will be significantly improved.

3.2. Page Titles – Check the title of pages on the website

Next, let’s move on to the “Page Title” tab in the Screaming Frog tool.

When you click on this tab, you’ll see information about the titles of all the pages on your website.

This section will see all the problems that are happening with page titles on your website. Information is displayed in the “Filter” section or the “Overview” section. Specifically:

  • Missing: The page is missing a title
  • Duplicate: Equipped with a duplicate title
  • Over 60 characters: Title longer than 60 characters
  • Below 30 characters: Title is 30 characters shorter
  • Over 555 Pixels: The title displays 555 pixels longer
  • Below 200 Pixels: Title indicates 200 pixels shorter
  • Multiple: The page has more than 1 title
  • Same As H1: The page has the same title as Heading 1

 

For each issue, there will be specific solutions as follows:

  • Page Missing Titles: Add titles to pages in this category. When adding a title to your page, make sure it doesn’t suffer from the following errors.

  • Page Missing Titles: Add titles to pages in this category. When adding a title to your page, make sure it doesn’t suffer from the following errors.
    Duplicate title pages: With duplicate pages, we have two common causes. First, the main page and its pagination had duplicate titles. In this case, you can ignore this duplication. In the second case, your website has different pages with the same title. Change the titles of these pages to ensure each title on your website is unique.

  • Title displayed too short or too long: With an overly long (Over 60 characters or Over 555 Pixels), it will be cut off when displayed on a search engine. If it is too short (Below 30 characters or 200 Pixels), it will not be informative enough and attractive enough for your users. So make sure your title is between 55 and 65 characters long.

  • Page with more than 1 title: For a page, make sure there is only 1 title. If your pages have more than 1 title, remove the headings and keep 1 title.

3.3. Meta description – Checks the Meta descriptions of pages on the website

Similar to the title, we need to check your website report. Click on the “Meta Description” tab to see information on all the pages.

Screaming Frog will help you examine the following page description specific issues:

  • Missing: Missing description
  • Duplicate: Duplicate description
  • Over 155 characters: the story is too long
  • Below 70 characters; the report is too short
  • Over 1016 Pixels: the story is too long
  • Below 400 Pixels: description is displayed too short
  • Multiple: Page has more than one description

Check the description of the page and make sure they are fully optimized. The treatment plan will be applied similarly to section “4.3. Page Titles – Check the title of pages on the website” for each error.

It should be noted that a 1-page description will be approximately 160 characters long.

3.4. Preview and show test on search engine

If you do not know, you can preview how your page looks on search engines with Screaming Frog. Just choose any URL you want to see. Then pay attention to the information tabs at the bottom of the screen. There you can click on the SERP Snippet section to preview and check the search engine rendering of your chosen page.

With this feature, you can see how your page and its page data about title and description appear on the search page.

If you want to change your title and description, you can rename the title and description to see how they look.

There are also many useful features in this section. You can learn more during use.

3.5. Find and treat pages with thin content

Google has stated that it will focus on providing users with quality content.

An in-depth page with lots of useful, detailed information is better than a page with only a few vague information. Pages with thin content can hurt user experience, which can affect its ranking.

The “Internal” tab, similar to the data collection depth analysis, looks for the column “Word Count.” You can click this column header to sort the pages in order of least to most words, or vice versa to check.

Check the amount of content for each page whether each page has provided enough information and is relevant to the user.

Based on the following suggestions, you can make a judgment for the quality of the content on the page:

The essential pages provided correct and adequate content.
The keyword that matches that landing page has been optimized for the content.
There are pages with too high a word count. Example: A contact page has 7,000 words.

3.6. Check the External link on the website

The last feature of the Screaming Frog tool that SEONGON wants to introduce to you is the External link checker that points from your website.

To view the external link, click on the tab “External” on the tool. On this tab, you can see information about external links such as:

URL address
Content-type
Response code

With the above information, you can adjust the external link on your website. If there are irrational external links, you should remove it. Or if your website has too few external links, you should also consider adding external links related to your website topic, which is also a good thing.

4. Cost of using Screaming Frog

4.1. Free to use

You can use this tool for free, but the features of the device will be limited. Specifically, with the free version, you will get the following specific qualities:

  • Look for broken, corrupted, or redirected links.
  • Analysis of page titles and Meta tags
  • Check out Meta Robot and its index
  • Hreflang property audit
  • Check for duplicate pages
  • Create an XML sitemap
  • Web site visualization
  • The above features of the tool are limited to over 500 scanned URLs.
4.2. Use for a fee

Screaming Frog has a paid version with a specific cost of £ 149.00 / year (equivalent to about 3,843,400 VND / year)

In addition to the features of the free version above, you will receive the following features:

  • Planning
  • Collect configuration information
  • Save crawl & re-upload
  • JavaScript rendering
  • Custom robot.txt
  • AMP collection and validation
  • Structured Data & Validation
  • Search for custom source code
  • Custom extraction
  • Google Analytics integration
  • Integrated search console
  • Integrate PageSpeed ​​insights
  • Integrated metric link
  • Sample-based authentication
  • Store and view raw HTML & render
  • Free technical support
  • The above features will be an unlimited number of scanned URLs.

Screaming Frog SEO Spider has a ton of other features that you can learn more about. You can even connect Screaming Frog with Google Analytics and Google Search Console so you can get even more analytical data.

Hopefully, the above guidelines have partly helped you understand and apply Screaming Frog better in your SEO process.

Come to us to get the best price for SEO tool today.