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Find out what SERP is and how to use it in SEO

What is SERP? SERPs is an SEO term that stands for the English phrase Search Engine Results Page to introduce the search results that show search engines such as Google Search, Yahoo Search, Bing .. returned when you are done. Keyword search.

What is the term SERPs?

“SERPs” is the abbreviation term of the phrase Search Engine Results Page used to refer to the results pages returned by search engines (Google, Yahoo, Bing) when performing a search query. To these search engines. SERPs are a significant factor when doing SEO. SERPs is an effective method to help your website rank higher on SERPs, thereby maximizing the potential of website sales and communication.

Doing SEO is an effective method to help your website rank higher on the SERPs, thereby maximizing the sales potential and communication of the website.

If your company needs a SAFE and PROFESSIONAL SEO unit, please use our website SEO service! Or contact the SEO manager for a free and confidential consultation.

Results returned from the SERP.

The results can be displayed in a familiar structure consisting of 3 parts:

  • Site title (Title)
  • A short description of the website (Snippet)
  • Link to the displayed website (URL)
  • There are also other search impressions for the SERPs.

In addition to some popular Search Engine today such as Goole, Bing, in addition to returning information from websites related to search queries. The SERP also returns results related to Images, Videos, News, Blogs, suitable for looking up the user’s information.

Search results are usually a list of pages with title, URL link to the page, and a short description that contains information or keywords related to the searcher’s keyword. On the other hand, if your site is large or complex and relevant to searcher’s keywords, the search engine may display additional main links to the site’s main content pages (sitelinks).

So what is the way to display content and increase rankings on SERP?

1. How does the SERP display content?

The results returned from user queries are the links to the web pages that search engines show on the results page.

Usually, the results page will return us ten web pages that are related to the search query. If your website is not correctly optimized for search engines, the odds of your website appearing in the top 10 searches will be lower.

Usually, the results returned on the SERP will have two forms:

Organic SERP Listings: Organic search results: Are query-related results returned on the results page based on Search Engine algorithms.
Paid SERP Listings: Paid search results: These are advertisements or “sponsored links.” Your website may have ads shown here by paying search engines to appear in locations that are easy to find by users.

2. What is the way to get a high ranking website on SERP?

To get your website up to high rankings on the search engines, it is not a matter of a few days. It requires you to know the basic SEO knowledge from concepts like what is SEO or SEO terms.

You can also refer to the article “The most basic things to optimize a good website for SEO” to help the website rank higher on the SERP.

What are some popular features of SERP?

The table below shows the 16 SERP Features that typically appear in Google SERPs. Icons show how we define them in Moz Pro. For examples of even more SERP features, check out Mega-SERP: A visual guide to Google blog posts.

1. What is the first feature of SERP? Adwords (Bottom)

  • Traditional AdWords ads currently come in various flavors, but the most popular appear at the top and bottom of the left column, above and below the organic results. Each ad has a colored [Ad] label next to it.
  • “Ads that push organic results down the page and can affect CTR (especially on mobile browsers).”
  • Ability to achieve: “Ads are ranked mainly based on how relevant and useful they are to what people search for, your bid and a few other factors.” – Google Support

2. Adwords (Top)

  • Traditional AdWords ads currently come in various flavors, but the most popular appear at the top and bottom of the left column, above and below the organic results. Each ad has a colored [Ad] label next to it.
  • Ads that push organic results down the page and can affect CTR (especially on mobile browsers)
  • Ability to achieve: “Ads are ranked mainly based on how relevant and useful they are to what people search for, your bid and a few other factors.” – Google Support

3. Featured Snippets

  • When Google wants to answer a question that isn’t in the Core Knowledge Graph, they can try to find that answer in the index. This produces a particular organic result class with information extracted from the landing page.
  • The featured snippet has a higher CTR than regular organic results.
  • Likelihood: A featured snippet, in most cases:

+ Highlight a result on the first page of the SERP

+ Extract content from the query answer page in the most specific way

+ They often represent a massive opportunity for pages that have ranked # 1-5 for a given search query. Find out more here.

4. Package pictures

  • An image bundle is a result displayed as a horizontal row of image links, clicked through a Google Images search. Image packages can appear in any organic position.
  • Potential: Image bundles are exceptional results that appear for specific searches where Google thinks visual content will be valuable. They use ranking rules in addition to the core organic algorithm.

With visual content, you should follow the following best practices (learn more about optimizing your images here):

  • Descriptive file name
  • Alternative text
  • The URL is readable
  • Optimized image size
  • Include title attributes

5. Deep thing

  • For broad or ambiguous terms, Google may return many “in-depth” articles, which are almost indistinguishable from organic results. They follow ranking rules that are slightly different from the core organic results and are dominated by major publishers. Each block of three posts occupies only one organic position.
  • Possibility to achieve: In-depth articles are won almost exclusively by large, authoritative publishers. They also often share these attributes:

+ Long-form content (2000-5000 words)

+ Schema article markup

+ Copyright markup

+ Unique, high-quality text

+ Useful content related to SEMTEK – Cheap, reputable SEO service, QUICK EFFICIENCY

6. What is SERP dawg? Knowledge card

  • The Knowledge Tag (part of the Knowledge Graph) covers a wide range of backgrounds, from semantic data from human-edited sources (such as WikiData) to semantic data extracted from Google’s index to private data partnerships.
  • They usually appear at the top of the SERP on desktop search.
  • Possibility to achieve: All Knowledge Card results are based on human-edited data or appear as a result of data agreements with partners. For these reasons, appearing in a Knowledge Tag is out of the reach of most websites.

7. Knowledge panel

  • Knowledge Graph (also known as Knowledge Graph), like Knowledge Tag, extracts semantic data from several sources, including human-edited sources such as WikiData, extracted data from Google’s index, and private data partnership.
  • They usually appear to the right of the organic search results.
  • Possibility to achieve: All Knowledge Panel results are based on human-edited data or appear as a result of data agreements with partners. For these reasons, appearing in the Knowledge Dashboard is out of the reach of most websites.

8. Domestic package

  • For keywords that Google deems to have local intent (think digestive specialists in Seattle or digestive experts near me), the SERP will typically contain a Local Package containing three locations. The fact that Google considers the keyword most relevant.
  • These features dominate the SERPs, especially on mobile devices.
  • Possibility to achieve: Local SEO has changed dramatically over the past few years, and local features are increasing. Especially if you have a large business, it’s essential to get used to the local Google space.

9. Local Teaser Package

  • As the Local Plan, this is a pack of three local business results (mostly hotels and restaurants) displayed on the map, with additional info below, like hours of operation, reviews, and photos image. Options for sorting (eg, by price or rating) are also available.
  • Possibility to achieve: Local SEO has changed dramatically over the past few years, and local features are increasing. Especially if you have a large business, it’s essential to get used to the local Google space.

10. Newsbox

  • Timeless and reliable topics can generate a block of results from Google News. Since the “In News” update in late 2014, many different websites have been eligible to rank in the news block.
  • Achievability: Participating in Google News results is a very different (and more transparent) process than organic products.

11. Related question

  • The Related Questions tab shows the questions generated by an algorithm that Google believes may be relevant to your search. Each item expands into something that looks like a Featured Snippet. Related questions are mixed into organic results, and their position in the SERP may differ.
  • Possibility to achieve: Relevant questions seem to be related to a Featured Snippet. In most cases

12. Reviews

  • Star reviews and rating data are sometimes displayed for other products, recipes, and related items. The rating/rating data is shown between the destination URL and the snippet.
  • The results with the rating stars received a higher CTR.
  • Possibility: Google’s rules on which results qualify for unpublished stars and vary by industry and vertical. At the very least, the schema markup for the reviews should exist on the page.

13. Shopping results

  • Paid Shopping Results or Product List Ads (PLAs) sell products directly with rich information, such as images and prices.
  • Availability: Similar to AdWords, Shopping is a paid placement.

14. What are the features of SERP? Site links

  • When someone searches for an exact domain name (explicit brand intentions), Google may show an expansion pack of up to 10 site links. The full package of site links that occupy five organic positions dominates the SERPs.
  • Sitelinks can benefit your website by:

+ Generate a higher CTR from SERP

+ Get users to the page they’re looking for faster

Possibility: Three factors drive the appearance of Sitelinks in the SERP:

+ Query Type – Sitelinks appear mostly under branded terms

+ Site Traffic – Sitelinks are more likely to appear on big branded websites with higher traffic

+ Implement SearchAction anchor markup on your website

15. Tweet

  • In 2015, Google started displaying tweets directly in the SERPs, mixed with organic results. Unlike Google+ results, Twitter results do not appear to be required or affected by personalization
  • Possibility to achieve: According to Twitter results, SERPs are not “organic” in the general sense, but they do reinforce the brand’s visual presence on the SERPs and perhaps perceive relevance.

16. What are the features of SERP? Video

  • Video results (mostly YouTube) may display thumbnails. They used to be a real vertical but now an organic innovation.
  • Potential: Video results will appear only for specific keywords. At the very least, the video schema markup should exist on the page.

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