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What is Serpstat ?

In keyword research and backlink analysis, the two top tools today are SEMrush and Ahrefs. And Serpstat emerged as a combination of these two features, helping users to both analyze backlinks and research keywords for the website. After a trial period, Serpstat made a strong impression with Seo Utility, because of its strength.

Serpstat was developed in 2013, with the original purpose of being a tool for keyword research. Over time, it gradually evolved into comprehensive SEO & PPC analysis software.

Serpstat database has more than 100 million keywords, 180 million ad templates and 200 million search suggestions. Earlier this year, they developed a keyword database, which is now equivalent to the databases of major SEO companies like Moz and SEMrush.

Serpstat provides data for 10 Google regions: USA, UK, Canada, Australia, Lithuania, South Africa, Ukraine, Russia, Kazakhstan and Bulgaria. It also provides data from Yandex to Moscow, Saint Petersburg and Ukraine.

Serpstat is employed by more than 30,000 online marketing people worldwide: SEO and PPC experts, marketing managers, copywriters.

Above is some preliminary information about Serpstat, we will continue to review the software’s features:

What is Serpstat tool?

Serpstat’s features can be divided into six main areas:

Website Analysis: Website Analysis
Keyword Research: Keyword research
Backlink Analysis: Backlink Analysis
Rank Tracker: Track rankings
Site Audit: Website Evaluation
We will go into depth analysis of these items:

# 1 Website Analysis:

Website analysis is divided into two main areas: Domain analysis and URL analysis.

In the domain analysis array, there will be child items:

SEO Research – Here, you can track location, make a comparison between domain and domain, identify top competitors for your website (done automatically by Serpstat), research top keywords. About search of any page …


PPC Research – if you’re using PPC advertising to drive traffic to your website, then this data helps. When you enter a keyword in the search box, you will find data related to that keyword, its competitors for that keyword. This section also helps you analyze your competitors’ PPC strategies, identify gaps in your PPC campaigns, improve ad templates, and target precisely to reach more audiences.

Batch Analysis – This allows users to compare statistics for 200 domains quickly. As shown in the figure below, the writer compares 12 parts, to check critical metrics such as traffic estimates, total keywords, new keywords, lost keywords, etc.

Infographics – Graphs that display information about the website such as website visibility, organic keyword, traffic from search, ads …

In the URL parsing array, there will be subsections:

Keywords / Positions – when entering a URL, this item will display all keywords and their rankings on Google this own URL.

Competitors – shows the competitors the URL entered in the search bar, along with the total number of Facebook shares for each URL.

URL vs URL – this compares your URL with 1 or 2 competitor URLs.

Missing Keywords – Shows keywords that are on top of your competitor’s URL, but not appearing with your URL.

# 2 Keyword Research:

Serpstat allows you to quickly find popular ranking keywords that you and your competitors are ranking for, as well as new keywords your competitors are targeting but you are ignoring.

Keyword research in Serpstat allows you to do the following:
SEO Research – research a variety of keywords such as exact keywords, LSI keywords, search suggestions, top pages, and competitors for that keyword.

PPC Research – includes a list of paid keywords, a list of competitors using paid keywords, advertising templates …

SERP Analysis – displays the top 100 Google results, both for organic search and paid search, for a particular keyword.

# 3 Backlink Analysis:

This section analyzes all the backlinks of your website as well as your competitor’s website. From exploring the competitor’s website, you can find a list of new backlinks that can be exploited.

In this Backlink Analysis section, there will be sub-categories such as:

Backlink Dashboard – This dashboard displays general parameters of the website such as referring domains, pages, total pages indexed, referring pages … Serpstat also has its Page Rank and Trust Rank indexes, comparable to only. Many Domain Authority (DA) and Page Authority (PA) of Moz.

Referring Domains – here you will see how many domains point to your website. You can also see the Alexa rank of these referring domains.

New / Lost Backlinks – an important feature where you can see the new backlinks as well as the lost backlinks of your website. You can also see what URL this backlink points to and whether the backlink is dofollow or nofollow.

Anchors – Although not as crucial as it used to be, the anchor text still plays a role in helping Google understand what a website is about. In Serpstat, you can see anchor text pointing to your website.

Top Pages – displays the pages that are competing for the top of the website and their number of backlinks.


# 4 Rank Tracker:

Rankings on search rankings often change. So it is indispensable to monitor them regularly.

Positions – displays the distribution of the website’s ranking on search engines (e.g., How many keywords top 10, how many top 20 keywords).
History – displays the location history of the domain name for the selected keywords.

Competitors – Displays the competitor’s traffic for selected keywords.

# 5 Site Audit:

Serpstat’s Site Audit provides a comprehensive analysis of the website, overall SEO score, and emphasis on errors that need to be fixed

Meta Tags – see errors with high, medium, low priority of Title tags, meta description, etc.

Headings – see errors with high, medium, low priority of H1, H2 … tags respectively.

Redirects – displays the total number of redirect links on the website and provides information about redirects with errors or matches.

Accessibility and Indexation – displays the page with canonical tags, flash usage on the page, too little error …

Links – for users to see if there is a problem with the content with the external backlink pointing in.

Server Parameters – Show HTTP / HTTPS issues on your site

Loading Speed ​​- view and fix page load speed errors.

Despite its wide variety of features, Serpstat is relatively easy to use. For first-time contacts, it may take them a little while to get used to. If you have used tools like SEMrush, Raven, and Moz, Serpstat’s interface also has a small difference, using slowly will help users become more familiar.

Here is the price list of Serpstat’s subscription:

Customer support :

Serpstat’s quality of customer support is excellent, providing a lot of useful information to answer questions for customers. They even have a Serpstat Academy, which offers free online courses, tutorials on how to do keyword research, competitor analysis, and essential to advanced SEO tutorials.

Summary :

Serpstat is a tool that performs the following tasks: keyword research, PPC analysis, competitor research … You can use it to find new keywords, content ideas, analyze PPC campaigns, analyze in-depth opponents. Registration fee is only 19 $ / month; this is one of the cheapest SEO programs on the market.