Previously, every time the on-page optimization for a content page is mentioned, we are usually only interested in optimal factors such as title, headings, URLs, … or inserting keywords in the pretty way ” Industry “Based on sensory. That’s Surfer SEO group buy not to mention what is not interested in Search Intent elements …
What is the Surfer SEO of what it is?
The worst case is to fix the content, the ranking is falling. Now that I want to fix it now don’t know how to do it.
If it also often happened it was a ranking almost standing still in a place. Surfer SEO no increase did not decrease. When we fall into this situation we often have a solution that is “adding more links” in the hope that with the help of the link, the ranking will be improved.
The best case is to fix the content, the rankings increase significantly. But Surfer SEO the question is now posed as: Do you know what I have done to increase or not? If now apply what you do to another content page, is it confident that it will bring such a result?
I think most of us will have the answer to be “no” because we are still just following feelings or experiences, no specific numbers.
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So if we want a specific number, where to search?
It is when the OnPage analysis tools like Surfer Seo shines.
Below, I would like to share with everyone with a small case study myself as well as how I used SEO Surfer to optimize on-page.
Reasons to use tools like SEO Surfer
Before presenting Case Study, I want to share more for everyone about why Seoer in the world is getting more and more obsessing with the numbers when optimizing Onpage comes so.
Back a little time, in 2014-2015, it was the time I just start learning and doing SEO Surfer Group buy. At that time, every time it mentioned the keyword density (Keyword Density) density. Sewers often transmitted each other’s optimal rates for their own keyword density.
He said it was 5% a bit, others said 10% was still normal, so the numbers were not unified.
At that time, I was like many others, followed like that. With a guy then doing the 6-month SEO that I have 1 English website with more than a hundred keywords to buy goods into Google Top 5, it is an outstanding success.
And I also continue to optimize the content on my site so for the next 2 years.
At the end of 2017, I first caught the term TF * IDF and how it apps to optimize SEO content.
This is also a turning point for many people who do SEO in the world.
What is TF IDF?
Basically, TF * IDF will evaluate the weight of a word by seeing the number of times it appears in a text (TF-TERM Frequency) that the text itself is consider in a set of documents Other (IDF-INVERSE DOCUMENT FREQUENCY). Google itself has also confirm that they use the variant of TF * IDF as an integral part of the search engine with the same name.
Have everyone saw the headache?
To explain this part to everyone more intuitively, I ask for permission to use the example of AuthorityHacker
For example, you have a data system of 10,000 content pages and you are looking for the most quickly content pages about the top topic.