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The Optimizer : Optimizing Content for more success in SEO
This Article A Complete Guide to Optimizing Potential Content with a Higher Chances of Ranking on a Search Results Page
Great content isn’t great when it’s not well optimized. And optimizing content to be much more competitive for Search has grown tremendously over the years.
The Optimizer is the process of improving the aesthetics and performance of a page that provides unique value to users through on-page SEO, conversion optimization, user experience, design, editing content, and more.
What is The Optimizer?
Content re-optimization as a pathway to SEO Success
Where to start?
+ 1 STEP 1: Start with the top 20 pages on your site
+ 2 STEP 2: Analyze what the competitor is doing well with each query/page
+ 3 STEP 3: Update & Optimize Content to compete
+ 4 STEP 4: Check the list under the Top 20 Top Pages
- ACCURATE AND DESCRIPTION PAGE PAGE.
- LSI & ADDITIONAL KEYWORDS
- EASY TO READ
- PROVIDE UNIQUE CONTENT AVAILABLE AVAILABILITY
- EDUCATION OR USEFUL
- DEPTH CONTENT (DEPTH CONTENT)
- Mobile optimization
What is The Optimizer ?
The Optimizer is the process by which a website and its content are optimized to be more engaging, useful, and actionable for users. Techniques often include bug fixes and technical performance improvements (e.g., page speed) and producing content to perform and rank better on search engines.
Content re-optimization as a pathway to SEO Success
I think there are two main strategic approaches to success in Search Engine Optimization (SEO) from my SEO experience.
The first path is to focus on the campaign in the technical aspect of search optimization. Ecommerce sites with thousands of pages often thrive on this approach.
Meanwhile, the second path to SEO success is to continually focus resources on innovative link acquisition campaigns – which, frankly, our agency thrived in 3 last year.
The last path, which I like today, focuses on getting the most out of what the website already has – through Systematic The Optimizer
Where to start?
This process focuses on page-level improvements and audits, which sets it apart from widespread on-site technical SEO audits (mainly concentrating on the link changes on launch ).
Start by assigning and connecting multiple goals for each page you’re optimizing for, such as:
- Create a single page that ranks for various search terms.
- Possessing # 0 rank in Semantic Search.
- Increase the ability to find links for content (useful, unique only on your site).
Here are the essential steps, once you know what you want to achieve for your campaign.
STEP 1: Start with the top 20 pages on your site.
Get data from Google Analytics and Google Search Console to identify your website’s high-performing pages.
Note: Prioritize pages that helped the page generate leads/convert – and most importantly, pages that target keywords with medium to high monthly search volumes.
STEP 2: Analyze what the competitor is doing well with each query/page
Start with people you are confident you can compete with.
STEP 3: Update & The Optimizer to compete
A well-planned content re-launch campaign can have a massive impact on your website’s organic traffic
STEP 4: Check the list under the Top 20 Top Pages
After working with the top 20 pages, move down the list and review the pages that are currently on your site.
The goal is to have more pages that are likely to attract thousands of high-chance visitors to your site. That’s how you can build a fortress from your site.
Here are 17 content optimization tips that are a massive part of our SEO strategy for enterprise-level marketing campaigns.
ACCURATE AND DESCRIPTION PAGE PAGE
The title tag remains one of the most important ranking factors in Google’s ranking algorithm.
- Optimize your page title for clickthrough rate (CTR)
- Use your primary keyword (s) in the title – preferably closer to the title tag’s top.
- Align content (copy content) with title to match user intent.
- Compare headlines with your competitors.
LSI & ADDITIONAL KEYWORDS
Strategically place other keyword variations and terms related to semantics in Title, Description, Headings, image alt tags, and Body content.
Note: It’s essential to use Nouns and entities that are more relevant in your text. (Read more about Entity Optimization in Knowledge Graph). This should also be part of keyword research for your Content strategy.
EASY TO READ
People don’t read on the web. They can.
The average human attention span has been getting shorter and shorter since the mobile revolution. It’s best to optimize your content for different user groups – those with learning intent and those wanting a quick answer.
- Optimize content for skim readers
- Use shorter sentences and break long paragraphs.
- Make the content stand out (through proper use of h1 tags, subheadings, bold, and white space).
PROVIDE UNIQUE UNIQUE CONTENT OTHERWISE
Provide unique value in your content by including ideas or other content elements that your readers will rarely find elsewhere.
This is what will make your content even more linked.
EDUCATION OR USEFUL
Offering freemium (partially free) content is one of the best ways to turn your content asset into a link building machine.
Explore and learn from other industries.
Other verticals, for example, don’t invest much in creating interactive content. Be more competitive by putting your assets one step ahead of the competition.
The same principle can be applied to product pages too – if you’re running an eCommerce website, including the following factors:
- Quick buy guide
- Do you know interesting facts or facts about your product?
- How the product works (images)
- Then make the details optional and scanned
Finally, it is imperative to learn how to design content for editors. Research the types of content/pages that top .edu sites link to in your space.
Content Depth: Content depth
Wikipedia has been successful as a website because of its length and the depth of information they provide for each of their content.
This is what makes their thousands of pages so powerful (searchable, share, and link). Focus on subject depth, not just length.
Use Nether’s most recently updated timestamps when reopening/upgrading your content depth. The accuracy of high-quality content can help increase SERP CTR and, ultimately, search engine rankings
Google recently started experimenting with the Mobile-first indexing system.
Google will mainly look at the mobile versions of pages for ranking signals and revert to the desktop version when there is no mobile version available.
With this significant coming change in how Google will treat ranking evaluation pages, considering having a mobile version of your site’s main content asset can improve search visibility. Their swords.
But don’t worry if your website doesn’t have a mobile version, according to Google:
- If you only have one desktop site, we will keep indexing your desktop site well, even if we are using a mobile user-agent for viewing—your website.
- Here are some suggestions from Google on what webmasters can do to prepare:
- If you have a responsive website or a dynamic serve where the primary content and markup is equivalent on mobile and desktop, you don’t need to change anything.
- If you have a website profile where the primary content and markup are different on mobile and desktop, you should consider making some changes to your website.
- Be sure to provide structured markup for both desktop and mobile versions. Sites can verify the equivalence of their structured markup on desktop and mobile by entering the URLs of both versions into the Structured Data Testing Tool and Comparison output.
- When adding structured data to a mobile website, avoid adding a large amount of unrelated markup to each document’s information-specific content.
- Use the robot.txt test tool to verify that your mobile version is accessible to Googlebot.
- Websites don’t have to change their canonical links; We will continue to use these links as guides to provide relevant results for users searching on desktop or mobile devices.
- If you are a website owner who only verifies your desktop site in Search Console, please add and verify your mobile version.
- This means ultimately optimizing some of your essential pages for mobile users (optimized for local Search, speed, and structured data).
I still think there’s a little bit of truth in the saying that if you build it, they’ll come to the city. Success will always follow you when you are still great at something.
Re-optimizing your content should be a good start.