Currently, in the world, there are many tools to help you check and optimize your Website for the best Seo standard. Some devices can be mentioned, such as Seo Doctor or Seoquake … However, because they are free, software should be limited to certain functions and not updated regularly. Today First, I introduce a tool that I often use for my projects, WooRank. But The device is currently priced at $ 49 with the Pro plan and $ 249 with the Enterprise plan. However, with a full 14-day trial mode, you can thoroughly test and optimize your Website.
Do not say much more; let’s learn about this tool with First One.
1. What is WooRank?
2. Optimizing the perfect SEO standard website with WooRank
1. What is WooRank?
WooRank is an online tool that checks and evaluates your Website’s SEO standard, thereby scoring the Website’s SEO standard on a 100-point scale and giving reports and comments on errors. Edit and supplement the Website to be more standard.
With Woorank, you can be evaluated to optimize the main parts of the Website, such as:
After completing the evaluation, Woorank will return your Website evaluation results so that you will know the Website and you need and what is missing. If your Website gets more than 50 points, it means that your Website is on the right track but still needs to be optimized.
Woorank’s evaluation criteria are divided into three main parts:
Optimize (Optimize): Set the criteria set on essential issues needed to perform to optimize the system.
Promote: Gives out a few more recommended criteria that should be done to improve website competitiveness.
Measure: Give criteria about the number of visits, a ranking of the Website
In addition to the online users by visiting the homepage of Woorank, you can use addons to install in your browser, helping you optimize your Website anytime, anywhere.
2. Optimizing the perfect SEO standard website with WooRank
As mentioned above, Woorank’s evaluation criteria are divide into three main parts: Optimize, Promote, and Measure; we will explore each bar one by one. Please
This criterion is divided into five smaller criteria, namely Seo and Mobile, Usability, Technologies, Crawl Errors. In which the two bars Seo and Mobile, are the most important, I will go into these two.
Title Tag: Title tag must contain keywords; a good website must automatically change this tag at will to change the keyword that you want SEO. Each page in the Website must have a different title tag.
Meta Description: The Meta Description tag is the information description tag of the page; this tag is 150 to 170 characters long; it contains the keywords you want to SEO and must allow changes in the Website because each page must have a different description.
Google Preview: Here’s an example of what the title tag and meta tag will look like in Google search results. Title and meta tags are truncated if they are too long, as it is limited to the number of characters.
Headings: Headings are the tags that stand out on the web page. These tags must contain keywords.
Never duplicate title tag content. It’s important to make sure each page has a <H1> tag, no more. Instead, use multiple <H2> – <H6> tags.
Keywords Cloud: Provides an insight into how often keywords are used within a page. There are several online keyword research tools available to help you choose your right target keywords.
Keyword Consistency: This table highlights the importance of consistency with your use of keywords. To improve your chances of ranking well in search results for a particular keyword, be sure to include it in some or all of the following: page URL, page content, title tag, tag meta, the header tag, image alt attribute, internal text anchor link, and backlink anchor text.
Alt Attribute: will check that all images of the Website have alt text (alt attributes). Alt-text is used to describe an idea to give search engine crawlers more information to help them understand the image, which can help it appear in image search results. By Google.
Text / HTML Ratio: The percentage of a book on the web page, the web pages containing many words will be appreciated. A ratio between 25 and 70 percent is ideal. When it passes that rate, the page runs the risk of being considered spam.
Indexed Pages: This is the number of pages that Google has indexed on the Website. It is essential to aim for all pages to be crawled and indexed on a search engine, as this gives the site more chances to be found.
XML Sitemap: Make sure the site already has an XML sitemap and submits it to major search engines. Building internal backlinks will also make the program easy to spot, crawl while building authority to help them rank in search engines.
Mobile Friendliness: This is a Google algorithm to rank a website on search results. Advantages of web standard Mobile Friendliness:
Runs well on any device
Give users a better experience
Google can optimize the bug and accurately evaluate your rankings and reduce your work time.
Mobile Rendering: This is a popular website used on mobile devices today. Use an analytics tool (Chrome DevTools) to track your Website’s mobile usage.
Touchscreen Readiness: Make sure that your Website’s elements are large enough (at least 48 pixels in height and width) for the user to click easily. It is also essential to provide extra horizontal and vertical distance around the element in your Website (at least 32 pixels) to prevent a user from accidentally clicking on the wrong target.
Mobile Compatibility: The site does not embed any premium content into the Website, such as Flash, Silverlight, or Java so that the website content can be accessed. All of the equipment.
Font size Legibility: The text on the Website is too small for mobile devices; first, make sure the viewport is configure correctly by following the recommendations below:
Use a base font size of CSS 16 pixels.
Use size relative to the base size to determine print size.
The general recommendation for character spacing is 1.2em.
Limit the number of fonts used and the size of the printed font.
Mobile Viewport Pages optimized to render well on mobile devices should include a Viewport meta in the head of the device identification document.
Mobile speed: Your mobile phone/website should respond to offer and make “above the fold” content in under a second. This allows the user to start interacting with the page as soon as possible. See Google’s PageSpeed Insights Rules for more information on how each element is improved in this section. Mobile speed
Mobile Frameworks are an essential part of website optimization, assisting developers in creating applications that can be applied to multiple devices.
URL: Make your URLs short and avoid long domain names when possible. A user will be able to look at the address bar and make an accurate prediction of the page’s content before reaching it, for example, http://www.mysite.com/en/products, for instance.
Favicon: This is an image – the icon (icon) next to the website address (URL) in the address bar (Address) in your browser (In IE, the default is the blue letter e of Microsoft). Each Website should have 1 Favicon for its Website and woorank good
Custom404 Page is what users see when they visit a page that does not exist on your site (because they clicked a broken link, this page was deleted, or mistyped a URL).
Conversion Forms is the form that you use to collect information about the visitors on your Website. The conversion form converts a visitor into leads, managing communications about this lead because woorank very good
The most common type of conversion form is for document download. The Website will give free useful documents (in the way of PDF, Video, Audio, …) and require recipients to fill in personal information (usually name, phone number, email) to receive this document. The list of people who subscribe to the Conversion form is called leads, who have a particular interest in the Website’s content.
Above the Fold Content: When designing your homepage, make sure that your most important content is placed on the fold (headers visible without scrolling).
Page size: Page size affects the speed of your Website and try to keep your page size below 300 Kb. Use images with small sizes, and optimize downloads with gzip because i love.
Load time: Slow loading time can be caused by many things, including websites with poorly optimized code (cache, Mysql queries, etc.), server problems, problems with the network, or third-party issues (ad code, analytics code, etc.).
Language: Use META Attribute language to declare the target language of the Website. Defines the language of the content in each HTML page.
Printability: This is a special CSS style sheet to ensure that unnecessary interface designs and images are ignored when printing pages from the web, saving users a lot of ink.
Structured Data Markup: structured data refers to formatted information in a common and easy to understand way. Search engines like Google, Bing, or Yahoo all use this data to filter search results with higher accuracy and improve the quality of products displayed. This makes it easier for users to find the information they desire.
Domain Availability: is the identifier of the Website on the Internet. Domain names are often associate with the company name and brand of the business.
International domain name format: www.tencongty.com (.com, .net, .biz .org, .info…)
National domain name format: www.tencongty.com.vn (or .net.vn, .biz.vn .org.vn, .gov.vn …)
Typo Availability: register many different domain names to avoid being misappropriate.
Email Privacy: the security of email on a website.
Safe Browsing: Safe browsing without malicious software.
Server IP: When choosing an address according to the requirement or the estimated price, we can own a valid IP address; we do not care much about the IP address because it has little impact on SEO work. However, if possible, we should host the Website at a server close to where customers visit a lot and often. The search engine will locate the server through the user account and love.
Use an IP address that suits the customer’s needs and is as convenient for the developer as possible.
Use DNSstuff for comprehensive reporting on the server.
Technologies: This is one of the reasons that directly affects the speed of our Website. So what are the Technologies here? Technology is a collection of programming languages, components, plug-ins, database management systems, documentation, programming resources, and Website operating technologies that have been used and developed using and using it. Affects the processing speed of our Website and woorank very good.
To optimize, you need to update and refine advanced technologies to ensure the continuous innovation of the Website and the interface and functionality of the system.
Speed Tips: The processing speed of the Website, it is affect by the ability and experience of the developer, thereby affecting the user experience.
By using the reduction of loading time of a website, then users are less likely to be distract by boredom while using that Website and thereby improving the user’s trust with the page. The web has a significant influence on the SERP of the Website because
Use the Server caching method
Do not use nested tables
Don’t use inline styles but
First use CSS sparingly
Sencond use JS files sparingly
Use gzip page compression so
Analytics: Helps you to check the number of visitors to the developed Website, this criterion needs at least one analytics tool installed to integrate into the Website, and better when installing one more parallel. analytics to cross-check data for each other
For optimization, you install the tools recommended by Woorank such as:
Google ™ Analytics,
W3C Validity: It helps you check if the syntax of website command lines is incorrect or not according to W3C standards because it interferes with website search.
For optimization, you can check the website code syntax via:
Doctype: Helps specify which type of text the user’s web browser will compile and helping the browser collect the content correctly.
You choose the doctype that suits the project’s requirements or the browser to compile correctly to optimize.
Encoding: Specifies the character set that the Website will use to avoid affecting the rendering of special characters
To optimize, remember to use popular encoding today such as UTF8, UTF-16 …
Directory Browsing: Helps prevent users from accessing the website system’s resource documents, creating high security.
For optimization, do not forget to use tools to secure website information:
Reconfigure .htaccess, apache …
SSL Secure: A global technology security standard creates an encrypt link between the web server and the browser, ensuring all data exchange between the web server and the browser is secure and secure.
-Paying for using Secure Sockets Layer (SSL)
-Change from HTTP to HTTPs protocol
-Using Security Token Service (STS)
-Refresh SSL every year
-Make sure other resources like CSS, JS are linke to HTTPs.
-An updated XML sitemap, make sure the URLs include HTTPs protocol and update the robots.txt file regularly.
-Sign up for HTTPs with Google and Bing Webmaster Tools